A catalogue with no price on it,and a minimum on every page.

The first band on the site is not a promotion, and it does not scroll away. Under it, one section names the whole offer before a buyer has clicked anything — and names each range by its material or its object rather than by a marketing word. Keychains by PVC, metal, leather and rexine, silicone, acrylic, MDF and crystal; the desk by clock, organiser, pen stand, chit pad, clip board and sign; the gifts by coaster, key hanger, travel kit, sticky hook, mouse pad and badge. Somebody who knows what they want in their hand can find it before they know what it is called.

A price printed against a design nobody has quoted is a price somebody will have to walk back, so this catalogue prints none at all. What sits where a price would be is the rule that replaces it and — the part most quote-led sites forget — how long the real number takes to arrive. Everything under that band is browsing rather than shopping: material and object, narrowed where they stand.

Every design ends in a question rather than a checkout, and the question is built so that it can actually be answered. Whichever route a buyer takes, the item travels with the enquiry, so nobody has to describe a keychain in prose at either end. The form asks only for what a price genuinely depends on — and the panel beside it takes the guessing out of the rest, rather than letting a buyer discover a day later what was missing.

A minimum discovered after a buyer has already become interested wastes both afternoons. So they are set per product and printed in the catalogue, which loses a few enquiries on purpose and keeps the ones worth answering. Repeat business runs on the same principle: a rollout across branches, a dealer network or a seasonal campaign is production to be scheduled, not a series of unrelated orders each quoted from nothing.